Advocacy and Public Affairs

Change can come slowly. Having an advocacy strategy that is long term and varied can help chip away and spot opportunities to advance the change you want to see.


Developing an advocacy strategy

  • Using the Theory of Change method, plan and run a one-day strategic planning workshop with the organisation’s leadership team.
  • Draft an advocacy strategic plan based on the workshop

Develop an advocacy implementation plan

  • One step further on from the advocacy strategic plan, this involves working with your organisation to conduct stakeholder and power mapping activities to identify which decision makers should be targeted and suggest tactics for reaching them.

Ongoing public affairs work

  • Monitoring parliament business for policy developments & opportunities for organisations to make their causes known through parliamentary processes – questions, debates and so on.
  • Organising meetings with civil servants, MSPs, MPs, MEPs
  • Public Affairs events – organising events that happen in the Scottish Parliament
  • Conducting and writing research reports


The Theory of Change method defines long-term goals and then works backwards to identify conditions needed, areas of influence and necessary steps to take to achieve those long-term goals. It is a popular method for achieving social change, as it helps organisations, coalitions, movements take a longer view.

The strongest voices for change are those of people on the frontline – those with knowledge and experience. But sometimes you need help and support to identify the best ways to channel and direct that desire for change – and that’s where I can come in. Think of my support as a turbo-changer for your knowledge and experience.

Get in touch to discuss your unique requirements

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